5 Quick Tips to Get Started With Digital Marketing
Digital marketing can seem very intimidating to someone who has never done it before, but don’t let that hold you back from your goals. Luckily, you can follow these five easy tips to get started with digital marketing in no time at all. Each one
focuses on a different aspect of marketing, so you can start wherever you feel most comfortable! The sooner you get started, the sooner you’ll be making more money through digital marketing.
1) Set up an Email List
An email list is one of your most valuable assets as a business owner. It allows you to communicate directly with your customers on a regular basis and collect their contact information, which you can use for follow-up purposes. Setting up an email list is an
excellent way to start building your company's online presence. You can begin by adding a sign-up form to your website or social media pages that asks users to provide their name and email address in exchange for content or updates related to your industry. This way, when you publish
content on any platform (blog post, video, etc.), you'll have direct access to reach out to those who've provided their information.
2) Create an Infographic
Maybe you have a lot of data that you want to put out there, or maybe you just want some creative way to illustrate your point. Either way, using an infographic is a fantastic (and easy) way to promote your
content online. Go ahead and create one; it doesn’t take long (even if you can’t design), and it will pay off in spades down the road. Of course, after creating it you’ll need to get help marketing it effectively on social media as well.
3) Create a Podcast
Podcasts are a great way to get yourself out there and share your experiences with others. Whether you’re trying to promote your business or just vent, creating a podcast is easy and can be quite fun. If you don’t have any podcasts of your own, check out an existing one that piques your interest—even
if it doesn’t directly relate to what you do. You might learn something new or discover some new insights about how things work. (If you decide to try it out for yourself, we highly recommend Podbean.)
4) Consider Hosting Webinars
Webinars are a great way to generate leads, educate customers, and keep your brand top-of-mind. When hosting your own webinar, think of it as a seminar or class where you’re speaking on behalf of your business. Ask an expert (either in-house or
freelance) to moderate and they can ask questions if they’re running out of things to say. You can also post replays for those who weren’t able to attend—giving them another chance to hear about what your company has to offer.
5) Start with One Tool at a Time
There are a lot of digital marketing tools out there—and, no doubt, a number of them will be useful for your business. But if you try to do everything at once and use every tool under the sun, you’ll just get overwhelmed. Instead, figure out what problem your
business is trying to solve or what marketing initiative you want to work on (e.g., link building, influencer outreach) and start with one digital marketing tool that helps achieve that goal. Then move onto
another tool when it makes sense to do so. Slowly but surely, you’ll have a suite of digital marketing tools that help your business reach its goals.
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